what HubSpot actually costs in 2026
Marketing Hub Starter $7/mo · Professional $800/mo · Enterprise $3,600/mo
startups often jump straight to Professional ($800/mo) for one feature; the free CRM plus Starter tools cover most 5-50 person needs.
what companies your size actually pay
We have read 4 HubSpot invoices so far, which is fewer than the five we require before publishing a range. Until then this page shows published list pricing only, above.
the levers that work
- Starter tier promo: up to 65% off for new customers, monthly or annual
- Professional and Enterprise require a mandatory one-time onboarding fee ($3,000 and $7,000 respectively) that is negotiable with sales
- additional seats and marketing contacts are billed incrementally; staying under contact tier thresholds avoids step-function price jumps
Across the audits we have run, roughly 30% of a small company's HubSpot line is recoverable without changing provider.
the closest alternatives, priced
| provider | published price | source |
|---|---|---|
| ActiveCampaign | from ~$15/mo (Starter) | link |
| Mailchimp | from ~$13/mo (Essentials) | link |
A published price is not a quote. In a full audit we email the alternative as a disclosed agent for your company and get a real price for your exact usage — which is the number your incumbent actually responds to.
see what the rest of your stack should cost.
Drop last quarter's invoices. We name every line you are overpaying, with an annualized amount, free. The full audit is $299 once: it gets a real quote from the alternative for your exact usage and runs the renegotiation with your incumbent until there is an answer. If it does not identify at least $2,990/yr, we refund it in full.
start an auditHubSpot is a trademark of its owner. SpendAudit is not affiliated with, endorsed by or a reseller for any vendor on this page. Prices are the vendor's own published figures, checked 25 Aug 2026, and change without notice.