the HubSpot price increase: what changed, and what to do at renewal.

seats replaced per-product pricing in March 2024.

New customers went onto seat pricing on 5 March 2024. Existing customers keep their current pricing model "unless and until we contact you", in HubSpot's own words in its product catalog — there is no published end date for that grandfathering, and no published date on which your portal moves. So the honest answer to "am I getting the increase at this renewal?" is whatever your renewal email says, not a rule.

What HubSpot publishes about size: the announcement says customers may see a migration-related price increase of approximately 5% or less at the time of subscription renewal. Seat pricing also removed seat minimums on Sales and Service Hub for new customers, and added free view-only seats — some portals come out ahead.

sources: hubspot.com/company-news/announcing-upcoming-changes-to-hubspots-pricing (updated 13 May 2024) · legal.hubspot.com/hubspot-product-and-services-catalog · both checked 18 Sep 2026

what seats cost now, per month.

Billed annually, as published on HubSpot's own pricing pages. The promo figure is what the page shows today; the list figure is the struck-through price behind it.

sources: hubspot.com/pricing/marketing, /pricing/sales and the product catalog, all checked 18 Sep 2026. Marketing Professional includes 3 core seats (extra seats from $45/mo); Marketing Enterprise 5 ($75/mo). The suite (Customer Platform) pages show Professional $1,300/mo with 6 seats and Enterprise $4,700/mo with 8; their onboarding fee was not published on the pages we read. Prices change without notice.

HubSpot owes you 30 days of notice, and cannot raise mid-term.

HubSpot's terms of service (section 3.2) say fees can rise at renewal up to then-current list, and that HubSpot will notify you at least thirty days before your renewal. The same section says a fee cannot rise mid-term except overages, upgrades and add-ons. If a renewal notice arrived inside 30 days of the renewal date, that is worth saying in your reply — in writing.

source: legal.hubspot.com/terms-of-service, sections 3.2 and 2.5, checked 18 Sep 2026

the three levers that work, all on HubSpot's own pages.

• fact — annual prepay. Starter is published at $7/seat/mo on annual billing against $10 monthly, and the Professional gap between the shown and list price ($90 vs $100 a seat on Sales Hub) is the annual discount. If you are on monthly billing, moving to annual is the cheapest published cut.
• fact — the startup program. Venture-funded companies from pre-seed through Series A get 90% off year one, 50% off year two and 25% off year three on net-new Professional and Enterprise products; an approved entrepreneurial-organisation affiliation gets 30% / 15%. Eligibility and verification are on hubspot.com/startups. If you have never applied and you are venture-funded, this is the largest number on this page.
• fact — the downgrade path. Section 2.5 of the terms: no downgrade mid-term; it happens at renewal with a new order form. Moving Professional to Starter loses unlimited automation (10 actions), A/B testing, custom reporting and attribution, and cuts dashboards from 75 to 30. Worth pricing before the renewal, not after.

One thing that is negotiable rather than published: the one-time onboarding fee on Professional and Enterprise. It is mandatory in the published flow but it is a sales-side number, and asking for it to be waived or halved costs nothing. We mark that one an estimate — there is no HubSpot page promising it.

ten Sales seats at renewal.

Arithmetic on the published prices in the table above — not a quote, and not a negotiation outcome.

The startup-program row is 90% off the shown price, per hubspot.com/startups, and applies to net-new Professional products only — an existing portal does not qualify, which is exactly why it is worth asking before the renewal finalises.